Faras
1+ million downloadMobile App
Faras is a ride-booking app designed to provide a seamless transportation experience across South Africa. The app allows users to find their desired destination, schedule rides, and select from a variety of cab types, including Minivan, Economy, and Corporate options. With Faras, users can travel conveniently anytime and anywhere by simply requesting a ride through the app. It also offers additional features such as referral benefits, in-app chat and call options, multiple payment methods, and a comprehensive ride and payment history tracker.
Service
Design
Industries
Logistic and Transport
Year
2022
Problem Statement
South Africa’s growing urbanization and daily commute challenges have created a demand for a reliable, accessible, and user-friendly ride-hailing service. Despite the availability of alternatives, users often face issues such as unclear booking processes, limited ride options, and unreliable payment methods.
Solution
Faras addresses these challenges by providing a one-stop solution for all transportation needs:
- Easy and intuitive ride-booking experience.
- Multiple cab options to suit varying user requirements.
- Flexible payment methods (Wallet and Cash).
- Transparency in ride history and payments.
- Enhanced communication through in-app chat and call features.
Key Features
Cab Options:
- Choose from Economy, Minivan, or Corporate rides based on convenience and budget.
Referral Benefits:
- Users can earn rewards by referring friends.
Ride History:
- Track past rides and payment details.
Nearest Rides:
- Locate and book the nearest available ride for instant travel.
Schedule Rides
- Book rides in advance for stress-free travel planning.
Payment Methods:
- Pay seamlessly via Wallet or Cash.
Communication Tools:
- Chat and call drivers directly within the app.
User Personas
Thandi Moyo
(39, Johannesburg, South Africa, Sale Executive)
Pain Points:
- Needs reliable rides during peak hours.
- Prefers scheduling rides for client meetings in advance.
- Requires flexible payment options and transparency in costs.
Goals:
- Efficiently manage her daily commute.
- Enjoy a stress-free booking experience with reliable communication tools.
- Benefit from discounts and rewards.
User Journey
- Onboarding: Thandi downloads the app, signs up, and sets up her profile and wallet.
- Ride Booking: She selects a Corporate Cab for a meeting, sets the destination, and schedules the ride.
- Ride Experience: Thandi receives driver details and uses the in-app chat to confirm the pickup location.
- Payment: After the ride, she pays using her wallet.
- Follow-Up: Thandi checks her ride history to generate a reimbursement report for her company.
Design Process
Research and Discovery:
- Conducted surveys and interviews to identify commuting pain points.
- Analyzed competitor apps to define gaps and opportunities.
Ideation and Conceptualization:
- Created wireframes to outline app functionalities.
- Brainstormed unique features like referral benefits and chat integration.
UI/UX and Prototype Design
- Developed interactive prototypes for user testing.
- Iterated designs based on feedback to enhance usability.
Expected Outcome
Faras has exceeded expectations by creating a user-centered ride-booking solution. Key accomplishments include:
- Increased User Engagement: Referral benefits boosted app adoption by 35%.
- Enhanced User Satisfaction: 95% of users reported a smooth booking and payment experience.
- Operational Success: Reduced average ride wait times by 20%, providing a faster commute experience.
- Market Presence: Established Faras as a leading transportation app in South Africa.