Services
Corporate Design
Identity systems built to survive every place they have to appear.
A logo that only works on a deck is not an identity. We design the mark at its most hostile application first and let everything larger inherit from it.
An identity is a system, not a logo file.
We design the mark, the type, the palette and the rules for using them, then prove the system across the applications you actually need — signage, packaging, documents, the product interface and the website.
- 1 system across every application
What you get
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Brand strategy
What the business stands for, in language the whole team can use.
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Identity design
Mark, typography and palette, tested at the sizes they will really appear.
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Guidelines
Rules clear enough that someone outside the project can follow them.
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Applications
Stationery, signage, decks, packaging and digital templates.
How it works
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01
Discovery
Interviews with the people inside the business and a look at the category.
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02
Direction
Two or three distinct routes, not twenty variations on one.
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03
Design
The chosen route built out into a working system.
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04
Rollout
Guidelines, files and support while it goes live.
Questions
How long does an identity take?
Six to ten weeks for most businesses, depending on how many applications are in scope.
Do we own the artwork?
Yes. Source files and full rights transfer on final payment.