Designing for Humans. Delivering for Business.
Great design services — without the pretentiousness.
Adi Design is a UX-led product studio driven by curiosity and a deep understanding of the problems we solve. We turn meaningful insights into intuitive, thoughtfully crafted digital products that people love to use.
- 22+
- Experiences
- 500+
- Projects
The strategic design process
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DISCOVER
Deep dive into your business, understand your goals, interview key stakeholders, and uncover user and business challenges.
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RESEARCH
Analyze competitors, understand user behaviors and motivations, and identify opportunities others might overlook.
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STRATEGIZE
Turn insights into clear user journeys, information architecture, and intuitive workflows before moving into visual design.
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Design
Transform ideas into intuitive interfaces, scalable design systems, and interactive prototypes, refining every detail through collaboration and feedback.
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DELIVER & EVOLVE
Collaborate with developers through implementation, validate the experience, and provide ongoing support to ensure the product continues to improve.
Trusted by
About me
Senior UI/UX designer and art director with 22+ years designing digital experiences across healthcare, banking, telecom and consumer brands. Leading end-to-end projects from concept to launch, translating complex business requirements into intuitive solutions.
Across each project I collaborate with cross-functional teams to deliver design solutions that drive business impact. I also mentor designers and serve as a jury member for design competitions.
Our services
Case Studies
Meridian Analytics — Reporting Workspace
Product Design, Design System, Front-end
Designing a reporting workspace around the one task users were doing elsewhere.
Alooba.com
UX Design, Product Design, Design System, Front-end
Structuring candidate assessment so two reviewers reach the same conclusion.
01 / 02
Future of Design
Best Tools and Techniques for UX Designers Working Remotely
A stack built around seven jobs instead of twenty apps, five techniques that remove most meetings, and an interactive to…
SaaS & Enterprise Product Design
From Empathy to Experience Principles: Exploring the 5 Design Thinking Steps
Design thinking is taught as five tidy boxes and practised as a loop. The trap inside each step, and how to leave behind…
SaaS & Enterprise Product Design
Creating a Design System That Scales for Complex Web Apps
Three token tiers, four architectural layers, component APIs that survive growth, and governance that competes with copy…
UX Research & Usability Testing
How to Conduct UX Research and Turn Insights into Better Digital Products
Observations, findings and insights are three different things — and most reports stop at the second. How to scope resea…
Branding, Case Studies & Business Impact
What Makes a Great Identity System, and How to Create One
Judge an identity system by what a stranger can build with it. Five properties that make one great, the four layers most…
How to Build Trustworthy AI Applications with User Centered Design
Trust in AI products is decided by interface decisions, not disclaimers. Six dimensions that carry it, the patterns that…
What clients say
It was a great experience working with Aditya. We created some excellent designs together, and communication was generally prompt whenever he was available. The turnaround time was also good. However, at this stage, we need a greater time commitment than he can currently offer. Thank you, Aditya, for all your hard work and support. We truly appreciate your contribution.
Duane Thompson
CEO, Slikr.com, Australia
Aditya did an excellent job building my website using WordPress and Divi. I’m very happy with his work!
Abie Kolt
CEO, Inflowcare, USA
Aditya’s work strikes an excellent balance between creativity and functionality. His attention to detail and innovative approach set a high standard in design. He has an impressive ability to transform complex ideas into visually appealing and user-friendly designs. Truly outstanding work!
Bob Vuppal
eCommerce & Marketing & Foodservice, Canada
Aditya is a highly skilled UI/UX designer who was always willing to collaborate and work towards achieving the best possible design. He also brings valuable ideas and creative input to the table. He has extensive experience with various UI design tools and icon design. I highly recommend him to anyone looking for a talented and dedicated designer.
Arpit Gattani
USA
Aditya was amazing to work with and highly professional. I would highly recommend him to anyone looking for expertise in UI/UX design. He has a great understanding of the work, communicates clearly, and delivers with professionalism.
Joseph
CEO, Faras Cab, Zimbabwe
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