Designing for Humans. Delivering for Business.
Great design services — without the pretentiousness.
Adi Design is a UX-led product studio driven by curiosity and a deep understanding of the problems we solve. We turn meaningful insights into intuitive, thoughtfully crafted digital products that people love to use.
- 22+
- Experiences
- 500+
- Projects
The strategic design process
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DISCOVER
Deep dive into your business, understand your goals, interview key stakeholders, and uncover user and business challenges.
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RESEARCH
Analyze competitors, understand user behaviors and motivations, and identify opportunities others might overlook.
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STRATEGIZE
Turn insights into clear user journeys, information architecture, and intuitive workflows before moving into visual design.
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Design
Transform ideas into intuitive interfaces, scalable design systems, and interactive prototypes, refining every detail through collaboration and feedback.
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DELIVER & EVOLVE
Collaborate with developers through implementation, validate the experience, and provide ongoing support to ensure the product continues to improve.
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About me
Senior UI/UX designer and art director with 22+ years designing digital experiences across healthcare, banking, telecom and consumer brands. Leading end-to-end projects from concept to launch, translating complex business requirements into intuitive solutions.
Across each project I collaborate with cross-functional teams to deliver design solutions that drive business impact. I also mentor designers and serve as a jury member for design competitions.
Our services
Case Studies
Northline Health — Patient Booking
UX Research, Service Design, Prototyping
Rebuilding appointment booking around how patients actually think about their time.
Meridian Analytics — Reporting Workspace
Product Design, Design System, Front-end
Designing a reporting workspace around the one task users were doing elsewhere.
Alooba — Skills Assessment Platform
UX Architecture, Interface Design, Web Development
Structuring candidate assessment so two reviewers reach the same conclusion.
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Future of Design
Best Tools and Techniques for UX Designers Working Remotely
A stack built around seven jobs instead of twenty apps, five techniques that remove most meetings, and an interactive to…
From Empathy to Experience Principles: Exploring the 5 Design Thinking Steps
Design thinking is taught as five tidy boxes and practised as a loop. The trap inside each step, and how to leave behind…
Creating a Design System That Scales for Complex Web Apps
Three token tiers, four architectural layers, component APIs that survive growth, and governance that competes with copy…
How to Conduct UX Research and Turn Insights into Better Digital Products
Observations, findings and insights are three different things — and most reports stop at the second. How to scope resea…
What Makes a Great Identity System, and How to Create One
Judge an identity system by what a stranger can build with it. Five properties that make one great, the four layers most…
How to Build Trustworthy AI Applications with User Centered Design
Trust in AI products is decided by interface decisions, not disclaimers. Six dimensions that carry it, the patterns that…
What clients say
The work brilliantly balances creativity and functionality. Translating complex ideas into clear, usable design is the hard part, and that is where the value showed up for us.
Sample Name
Head of Product, Sample Company
We came in with a redesign request and left with a much better understanding of why our users were dropping off. The redesign followed from that rather than the other way around.
Sample Name
Founder, Sample SaaS
Clear communication, weekly reviews, no surprises at handover. Our engineers could build straight from the files.
Sample Name
Engineering Lead, Sample Platform
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