Altimus

Altimus Retailers Limited 2020 Mobile App UX Design & Product Design & E-commerce Design & Design System

A luxury sportswear retailer with 150+ designers, a dozen sports, 103 delivery countries and a Kensington workshop — in one storefront, across three screen sizes.

Client: Altimus Retailers Limited
Year: 2020
Role: Lead Product Designer — Web, iPad and Web App
Duration: 2 months
Services: UX Design, Product Design, E-commerce Design, Design System

Launch site

The challenge

Altimus sells high-end sportswear from over 150 designers — Bogner, Kjus, Goldbergh, Fusalp, Toni Sailer — out of a store on Kensington High Street and online to 103 countries.

The catalogue is the problem. Not its size, but its shape.

It’s a dozen catalogues wearing one logo. Ski, tennis, running, padel, sailing, cycling, golf, swimming, hiking, camping, climbing, cricket, football, scooters. Each with its own clothing, footwear, equipment and accessories. Then cut again by men’s, women’s and kids’. A ski jacket legitimately belongs in four places at once, and someone shopping for one might arrive from any of them.

Browsing habits differ by sport. Someone buying ski gear is outfitting themselves for a trip and shops by category. Someone buying a tennis racket knows exactly which model. Someone buying a luxury ski jacket shops by designer. The same navigation has to serve all three.

It’s not only a shop. Altimus does ski boot fitting, same-day racket restringing, ski servicing and click-and-collect from the London store — physical services that need booking, not a cart, sitting inside an e-commerce product.

103 countries, many currencies. Country and currency selection has to be present enough that an international customer trusts the price, without interrupting someone shopping from Kensington.

The approach

Multiple routes to the same product, deliberately. By sport, by category, by gender, by designer, by occasion. A deep catalogue doesn’t need one correct hierarchy; it needs several honest ones that land in the same place.

Designed at three widths, not scaled between them. Desktop, tablet and app each got their own navigation treatment. A mega-menu that works with a cursor is unusable on a tablet, and an app has to collapse thirteen top-level categories into something thumb-reachable without burying everything three levels down.

Services as first-class, not a footer link. Boot fitting, restringing and servicing were designed as bookable things with their own flow. For a retailer whose differentiator is the expertise in the shop, hiding that behind commerce gives away the advantage.

Country and currency as a decision, not a guess. A clear selector, stated plainly — which country you’re shopping, which currency you’ll be charged, and the fact that delivery reaches 103 of them.

Imagery given room. At this price point, product photography carries the purchase. The grid and product pages were built around large imagery and generous space rather than density.

The outcome

Publicly verifiable context: - https://altimus.co.uk/

- 150+ designer brands across a dozen sports
- Delivery to 103 countries with multi-currency checkout
- Three bookable in-store services plus click-and-collect
- An editorial section supporting the catalogue
- Live on web, tablet, and app